Frequently Asked Questions

Who is the Playbook For?

The playbook was developed with public health communicators in mind. In particular, the playbook aims to aid communicators working in state and local health departments as you plan strategies to reach your communities.

Others may also find the playbook helpful, including:

  • Frontline healthcare providers
  • Hospital/health system administrators
  • State and local public information officers
  • Others who support communicating with the public

Why was this Playbook Developed?

Timely, accurate information about the COVID-19 vaccine is critical to ensuring that communities get vaccinated. However many factors interfere with this process, not the least of which is the rise in the use of social media to spread mis/disinformation, both inadvertently and intentionally. This playbook provides tools and tips to combat mis/disinformation. Additionally, while other resources exist to aid in health communication strategy, this playbook is focused squarely on COVID-19 vaccine and, importantly, on bolstering equity by enhancing communication with vulnerable communities.

Who Developed the Playbook?

The Playbook was developed by health communication scientists at the MITRE Corporation, drawing on internal and external resources and best practices. Our hope is that the Playbook helps our fellow health communicators working in the field to address COVID-19 vaccine mis/disinformation.


What is a Widget?

A widget is an application that displays the COVID-19 Health Communication Playbook image, which links back to the COVID-19 Health Communication Playbook website, directly on your web page. Visit our Widget page to copy and paste the code into your website, blog, social media and other sites.

Contributors to Playbook

Dr. Denise Scannell
Chief Scientist, Health Communication

Dr. Jennifer Mathieu
Chief Technologist, Social Analytics and Integrity

Emily Frye, J.D.
Director, Cyber Integration

Holly Rapport, MPH
Principal, Health Organizational Change Management

Derek Inokuchi, MHS, CHES
Principal, Health Communication Science

Dr. Linda Desens
Principal, Health Communication Science

Dr. Marie Guadagno
Lead, Health Communication Science

Susan Mbawuike, MS, CHES
Lead, Health Communication Science

Kim Lockhart
Principal, Information Systems Engineer


Society for Public Health Education


National Association of County and City Health Officials

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Approved for public release. Distribution unlimited. Case number 20-02597-3.

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